Blog


The “Kitchen Roll Theory”

Have you heard of the “Kitchen Roll Theory“? (It may have been called Paper Towel Theory too) Fat loss is a little like a kitchen roll. Place a kitchen roll on your worktop. Tear one piece off. Now go back tomorrow and do the same. Will it look much different? Probably not. After 5 days? It may only be slightly smaller so the visible difference...

Read More


Game Changers – some thoughts…

Game Changers… The biggest thing that jumped out at me was the constant narrative of comparing a PBD with processed animal based FAST FOOD. Anything tested against fast food is going to come out on top. First though… Let’s look at the people involved shall we? James & Suzy Amis Cameron – exec producers – both own vegan supplement companies. Jackie Chan – Vegan Arnie...

Read More


WTF is going on?

[Featuring; Bertie Big Biceps, a Bear, your local electrician and #beastmode] [You can download a PDF version of this here] Like… what is fitness these days? Is it not meant to be people being active, healthy, happy with their bodies, challenging themselves in ways they enjoy, walking if they enjoy walking, lifting weights if they enjoy lifting weights, crazy marathons if they enjoy marathons? It’s...

Read More


Instagram Questions… Answered!

“How to lose belly fat after having a baby?” Quite frankly, remove the “baby” and remove the “belly” from the sentence, because they’re not important here. You want to lose fat. The way you go about it is the same as any fat, anywhere. Calorie deficit. From a good fat-loss plan. Where the fat is or how it got there, doesn’t make a difference. “Best...

Read More


Myths, Lie’s & Fitness Bullshit…

When you spend a bit of time in gyms or listen to people trying to lose weight, you end up hearing countless things that are just ridiculous. I have empathy and it doesn’t surprise me that so many people never achieve their goal when they don’t know what to believe… Here are 28 “myths” and lies that plague the fitness industry and often derail people...

Read More


8 Minutes of Fat-Loss Knowledge Bombs

First, time for some tough love, so I apologise now… It’s your fault. You choose what goes in your mouth and you choose how much of it you eat. Don’t blame anyone else. But it’s not ALL your fault… There is endless bullshit in this industry. It’s rife with people talking junk about how to lose fat. All my clients get briefed right from the...

Read More


The female menstrual cycle & fat-loss

The female cycle means constant fluctuations in hormone levels, energy, strength, appetite, mood, and it can change day to day. Does it affect your fat-loss goals? There is no reason to stop or pause your efforts when it comes to fat-loss or your fitness-related goals.  The weight that stares back on the scales may fluctuate and spike, but it does not represent your fat-loss progress....

Read More


Protein

Everyone who’s ever walked past a gym will have been preached at to eat more protein, or drink a protein shake, but here’s why the people who advocate high protein diets are actually right… “Protein” comes from the Greek word meaning “a first” – hence it’s priority as the most important macronutrient (ahead of carbs and fats) to get right. The biggest problem I see?...

Read More



Page 1 of 41234